Builder Funnel
Can referrals actually get you to your goal?
Five questions, about two minutes.
What did you do in revenue last year?
Ballpark is fine.
Where do you want to be?
The one you'd actually call a win.
By when?
What is your average project size?
Across everything you signed last year. We pair this with your revenue to work out how many projects you're running now, and how many your goal needs.
How much of your work comes from referrals and repeat clients?
Best guess. Most remodelers land between 60 and 90 percent.
75%
of your work comes from word of mouth
What are you spending on marketing each month right now?
Everything in. Agency or staff, ads, tools, content.
Your numbers are ready
Where should we send it?
You'll get your growth math plus a short breakdown of what it would take to close the gap.
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The gap
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Referrals are the best leads you get. They're also the ones you control least.
What if you leaned on referrals less?
Drag it down and watch what a second channel would have to cover.
75%
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Or hold referrals flat and build a second channel.
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