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LEAD GENERATION FOR REMODELERS & CUSTOM HOME BUILDERS

More Qualified Remodeling and Custom Home Leads, Predictably

A marketing partner, not a lead list. We build the marketing systems that fill remodelers' and custom home builders' pipelines with qualified leads. Our average client sees 2x web leads in 6 months and 4x in 12.

Proudly partnered with:

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RoTR logo in black.
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How our clients perform:

Here is what remodelers and custom home builders get when they hire Builder Funnel for marketing:

💰 Generated $250M+ in sales for our clients.

📈 Avg. client sees 2x in web leads by 6 months (and 4x by 12 months)

🤝 96.5% clients stay with Builder Funnel

Can we help you too?

On a short call we will map out exactly how we would fill your pipeline.

See what we would build for you. Book a FREE strategy call! 👇

Book your free call

How we fill your pipeline with qualified leads:

📣

Marketing
We’re full service which means we’ve got you covered on design and content right through to digital.

🔍

SEO & AI Search
Long-term pipeline growth from search and AI that compounds over time.

💻

Landing Pages
Conversion-built pages that turn ad traffic into booked calls.

🎯

Lead Nurturing
Follow-up systems that keep leads warm until they're ready to buy.
A NOTE FROM
OUR FOUNDER

Spencer Powell
CEO & Founder

Hi, I'm Spencer Powell, CEO of Builder Funnel. We have built high-performance websites for remodelers and builders for 16+ years.

Over the past 16+ years, we've been helping remodelers and custom builders drive website traffic, generate qualified leads, increase sales revenue, to the tune of $250M+ in revenue.

We aren't a vendor, we're a true extension of your team.

Photo of Spencer, the Founder and CEO of Builder Funnel.

Here's why remodelers and builders choose Builder Funnel for their marketing:

We live in your world.
We specialize in remodelers and custom home builders, so we understand your sales cycle, lead quality issues, and what it really takes to keep your pipeline full.
We're growing fast.
Builder Funnel has been named to the Inc. 5000 list three years in a row, proof that our own marketing systems work, and the same playbooks are put to work for you.
You stay ahead on search and AI.
Our team is constantly testing what’s next in search and AI so your marketing keeps up with algorithm changes instead of getting blindsided by them.
We're proactively in your corner.
We watch your numbers, bring you ideas, and surface problems before they hit your desk, so you’re not the one chasing your agency for answers.

Find Your Builder Funnel Client Match

Answer three quick questions to see which of our clients you’re most like and how we could help you get similar results.

1. Are you a remodeler or custom home builder?

2. What is your average project size?

Choose the option that best matches most of your projects.

3. What is your biggest issue with marketing right now?

Construction marketing questions we hear on every call

How much does construction marketing cost?

Every partnership starts with the foundation (website, SEO, CRM, and lead generation setup), starting at $15,000. Monthly plans run $3,500 to $7,500. A good budgeting rule: plan on 3-5% of the revenue you want to reach, not the revenue you're at today.

How long until I see more leads?

Most clients see a real change in lead flow within 3 to 4 months. Full return, meaning leads turning into signed projects, usually builds over 12 to 18 months.

Do you only work with remodelers and builders?

Yes. For 16+ years we've worked only with remodelers and custom home builders, more than 225 of them.

What happens on the call?

We talk through your goals, project size, service area, and current lead sources. By the end, you'll know whether we're the team to take you there. You also get a free copy of our book, The Remodeler Marketing Blueprint.

Ready to Fill Your Pipeline With Qualified Leads?

Book a short call, and we will map out exactly how we would fill your pipeline. We work with remodelers and custom home builders, and we only grow if you do.

Plus a free copy of our book, The Remodeler Marketing Blueprint, as a thank you for your time.

Black and white photo of two members of the Builder Funnel team going over some marketing strategy.

Free strategy call

Let's see where your next projects come from.

  • A 20-minute call, not a pitch deck
  • See what your competitors are capturing
  • A free copy of The Remodeler Marketing Blueprint
Book your free call

Inc. 5000 agency, 100% focused on remodelers & builders.