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Construction Marketing Agency for Remodelers & Builders

Construction Marketing for Remodelers & Custom Home Builders

Builder Funnel is a construction marketing agency that works only with remodelers and custom home builders. We grow your pipeline with SEO, AI search, websites, and paid ads, and we only grow if you do.

Proudly partnered with:

RA logo in black.
ROTR logo in black.
JobTread logo in black.
HubSpot Logo in black.

How our clients perform:

Here is what remodelers and custom home builders get when they hire Builder Funnel for marketing:

💰 Generated nearly $250M in sales for our clients.

📈 Avg. client sees 2x in web leads by the 6 months (and 4x by 12 months)

🤝 96.5% clients stay with Builder Funnel

Can we help you too?

A short call will allow us and you to determine if we're a match!

See how we would grow your pipeline. Book a FREE strategy call! 👇

Book your free call

Builder Funnel offers full-service marketing for only remodelers and custom home builders.

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Strategy
Construction and remodeler marketing strategy built around your sales cycle.

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SEO & AI Search
Get found where remodeling and custom-home buyers are searching.

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Paid Ads
Google and Meta ads built to fill your pipeline, not burn budget.

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Websites
High-converting websites that turn traffic into booked projects.

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Lead Generation
Systems that capture, nurture, and convert leads on autopilot.

How our construction marketing works

  1. Discovery call. We look at your revenue goals, average project size, service area, and where your leads come from today. If we're not a fit, we'll tell you on the call.
  2. Build the foundation (about 3 months). Strategy, website, CRM, tracking, and your first content, built together and in order before anything goes live.
  3. Launch. Your site and campaigns go live once tracking and follow-up are ready for the leads they bring in. You get a dedicated account manager.
  4. Grow. Monthly check-ins and quarterly strategy reviews, measured on qualified leads and revenue.
A NOTE FROM
OUR FOUNDER

Spencer Powell
CEO & Founder

Hi, I'm Spencer Powell, CEO of Builder Funnel. We have built high-performance websites for remodelers and builders for 16+ years.

Over the past 16+ years, we've been helping remodelers and custom builders drive website traffic, generate qualified leads, increase sales revenue, to the tune of more than $250 million in revenue.

We aren't a vendor, we're a true extension of your team.

Photo of Spencer, the Founder and CEO of Builder Funnel.

Here's why remodelers and builders choose Builder Funnel for their marketing:

We live in your world.
We only work with remodelers and custom home builders, so we understand your sales cycle, lead quality issues, and what it really takes to keep your pipeline full.
We're growing fast.
Builder Funnel has been named to the Inc. 5000 list three years in a row, proof that our own marketing systems work, and the same playbooks are put to work for you.
You stay ahead on search and AI.
Your site is built to be found and built to convert, with SEO and speed baked in from day one, not bolted on later.
We're proactively in your corner.
We watch your numbers, bring you ideas, and surface problems before they hit your desk, so you’re not the one chasing your agency for answers.

Find Your Builder Funnel Client Match

Answer three quick questions to see which of our clients you’re most like and how we could help you get similar results.

1. Are you a remodeler or custom home builder?

2. What is your average project size?

Choose the option that best matches most of your projects.

3. What is your biggest issue with marketing right now?

Construction marketing questions we hear on every call

How much does construction marketing cost?

Every partnership starts with the foundation (website, SEO, CRM, and lead generation setup), starting at $15,000. Monthly plans run $3,500 to $7,500. A good budgeting rule: plan on 3-5% of the revenue you want to reach, not the revenue you're at today.

How long until I see more leads?

Most clients see a real change in lead flow within 3 to 4 months. Full return, meaning leads turning into signed projects, usually builds over 12 to 18 months.

Do you only work with remodelers and builders?

Yes. For 16+ years we've worked only with remodelers and custom home builders, more than 225 of them.

What happens on the call?

We talk through your goals, project size, service area, and current lead sources. By the end, you'll know whether we're the team to take you there. You also get a free copy of our book, The Remodeler Marketing Blueprint.

Ready to Land More and Better Projects?

Book a short call, and we will help you decide if Builder Funnel is the right fit to grow your pipeline. We only work with remodelers and custom home builders, and we only grow if you do.

Plus a free copy of our book, The Remodeler Marketing Blueprint, as a thank you for your time.

Black and white photo of two members of the Builder Funnel team going over some marketing strategy.

Free strategy call

Let's see where your next projects come from.

  • A 20-minute call, not a pitch deck
  • See what your competitors are capturing
  • A free copy of The Remodeler Marketing Blueprint
Book your free call

Inc. 5000 agency, 100% focused on remodelers & builders.